Ten years ago, the path to generating B2B leads was straightforward: build a website, run Baidu PPC ads, add a bit of feed advertising, and wait for calls. That approach still works, but it is losing its edge. Users no longer rely solely on search engines to make purchasing decisions. They watch product tests on Douyin, ask AI assistants like Doubao, Qwen, or DeepSeek which supplier is reliable, and scroll through real reviews on Xiaohongshu. Traffic has shifted from a single search box to scattered AI conversations, short videos, and local life platforms.
What does this mean for SMEs? The old model of one website plus a list of keywords is being replaced by a new one that requires multi-touchpoint content, AI-readable structure, and instant response. As a digital marketing and full-network promotion service provider, 云轩网络科技 Tech sees many companies across China stuck on the same problem: budgets are spent, traffic arrives, but inquiries do not rise. The issue is rarely the ads themselves. It is that website building, content layout, and lead-capture tools have not kept up with how traffic now flows.
AI Search Is Reshaping the Customer Journey
Consider this trend. In 2025, a growing number of users ask AI platforms directly: “Which engineering firms in Zhanjiang are reliable?” or “Which factory can custom-make stainless steel parts?” Instead of listing ten blue links like traditional search engines, AI picks three to five companies and provides a short summary. Where does that summary come from? It is extracted and synthesized from public content on corporate websites, press releases, industry portals, and social media.
If a company website has outdated content, no structured data, and unclear business descriptions, AI may fail to extract useful information or simply not recommend that company. This is not speculation; it is already happening. 云轩网络科技 Tech’s GEO (Generative Engine Optimization) service is designed for this shift. We help clients restructure website content so AI can better understand their business scope, service areas, and core strengths. We also distribute content across Baidu Baike, industry directories, and news sources to increase the chances of being referenced and recommended by AI.
GEO is fundamentally different from traditional SEO. SEO targets keyword rankings; GEO targets AI’s trust and relevance. When AI recommends a company, it looks at consistency and authority of information. If your website says you serve customers nationwide but all your case studies are local, AI may classify you as a regional player, and you will not appear in recommendations for national searches. Conversely, with proper content distribution, a company in Zhanjiang can be discovered by potential customers across the country through AI search.
Local Lead Generation Does Not Mean Local-Only Business
Many clients ask 云轩网络科技 Tech: “You are based in Zhanjiang, can you only serve local companies?” Let us clarify this. 云轩网络科技 Tech’s office is in Xuwen County, Zhanjiang, but our service coverage is nationwide. Digital marketing is inherently cross-regional. Our clients are spread across Guangdong, Guangxi, Hunan, Zhejiang, Jiangsu, and beyond — engineering firms, food processors, export factories, and local retail stores.
“Local lead generation” refers to the strategy of targeting customers near a physical location, not to limiting service coverage. For example, a renovation company in Zhanjiang needs local customers, so it should invest in local life platforms, Douyin same-city promotion, and map listings. That is local lead generation. But a marine food processing plant in Zhanjiang may have customers all over China. It needs nationwide promotion on search engines, information-feed platforms, and B2B marketplaces, while also using GEO so AI recommends it when someone asks which dried fish supplier is trustworthy.
When 云轩网络科技 Tech plans for a client, we first assess the client’s real market radius. Local physical stores focus on local lead generation through Douyin, Amap, Meituan, and Dianping. Manufacturing companies and trading firms targeting national markets focus on nationwide promotion through Baidu PPC, feed ads, vertical platforms, and GEO. These strategies are not mutually exclusive. Many companies walk on two legs — they need both local store traffic and national wholesale leads.
Website Building: Not Just a Page, but a Foundation for AI Traffic
Website building is one of 云轩网络科技 Tech’s core services, but our approach differs from traditional web design companies. Many clients say, “I want a website, just make it look good.” We ask back: what traffic will this website receive? If it is clicks from Baidu PPC, page load speed and conversion path design matter more than aesthetics. If it is visits from AI search, content structure and semantic clarity matter more than visual impact. If it is mobile users from Douyin, mobile adaptation and instant chat entry points are life-or-death.
云轩网络科技 Tech’s custom website development considers three dimensions simultaneously: desktop display, mobile experience, and AI-crawl-friendly underlying architecture. Desktop must convey professionalism and persuasive case studies. Mobile must load fast even on 4G, have large tap targets, and simple forms. For AI search indexing, we use clear heading hierarchies, semantic paragraph descriptions, and structured data markup so AI crawlers can accurately understand each page’s topic. All three are essential.
Here is an example. We served an engineering company in Zhanjiang. Their old website was built three years ago and looked decent, but it had very little content — just a company profile and contact information. The client was running Baidu PPC with decent click-through rates, but bounce rates were high and inquiries were scarce. We rebuilt the website with detailed case study pages, technical solution explanations, and FAQ sections, all semantically optimized around core business keywords. After the redesign, with the same ad budget, inquiries nearly doubled. The core reason was not better visuals; it was that the pages actually answered visitors’ questions and made it easier for search engines and AI to understand what the company does.
From Traffic to Inquiries: The Value of AI Agents and Smart Customer Service
Traffic arrives, the website loads, but visitors do not always fill out a form immediately. Especially after work hours and on holidays, many inquiries are lost. 云轩网络科技 Tech’s AI agent building service addresses this. We create a dedicated AI customer service assistant for each client, deployed on their website, WeChat official account, or enterprise WeChat. It automatically answers questions about product specs, service processes, pricing ranges, and cooperation models. The AI agent is not a simple keyword responder. It is trained on the client’s product documents, case data, and common FAQs, enabling it to understand complex questions and guide visitors to leave contact information.
A typical case: a manufacturing factory doing OEM for overseas clients. Their customers were mainly abroad, and time zone differences meant peak inquiries often came at night. The factory had no night-shift customer service, so many inquiries were answered the next morning — by which time the customer had already contacted another supplier. We built an AI agent for them, connected it to their website and WhatsApp, and it automatically handled night inquiries, answered basic questions, and collected emails and requirement descriptions. Within one month, night-time lead capture increased by over 40%. This is not a black technology. It is simply organizing the client’s existing product knowledge into content that AI can understand and output, then placing it where it matters most during peak hours.
The AI agent also has a hidden benefit: it continuously collects high-frequency visitor questions. This data can be used to optimize website content, making the website more aligned with real customer needs. This forms a closed loop: content optimization, traffic capture, data feedback, and further optimization. This is the core logic of 云轩网络科技 Tech’s full digital marketing management service — not a one-off project, but a sustainable customer acquisition system.
Nationwide Promotion: Baidu PPC, Feed Ads, and Content Matrix
Let us return to promotion itself. 云轩网络科技 Tech’s nationwide campaigns for clients are not just about opening a Baidu PPC account and setting a few keywords. We focus on account structure, landing page matching, and conversion tracking. For Baidu PPC, we create detailed account structures, separating brand keywords, product keywords, and competitor keywords, each matched with different landing pages. For information-feed ads, platforms like Douyin, Toutiao, and Tencent News have different user profiles and content ecosystems. Creative and targeting logic must be designed separately; one set of creatives cannot be blindly pushed across all platforms.
Content matrix building is another critical part of nationwide promotion. 云轩网络科技 Tech helps clients consistently publish content on news sources, industry media, Q&A platforms, and short-video accounts. This content drives search traffic and exposure directly, and also provides source material for GEO optimization — giving AI enough data to reference.
Consider a manufacturing factory brand exposure project. The client made industrial components, with target customers spread nationwide, long procurement cycles, and high trust requirements. We did three things. First, rebuilt the website with technical specs, test reports, and client logo walls. Second, ran targeted campaigns on Baidu PPC and feed ads, covering product names, application scenarios, and industry solutions. Third, published technical articles and case analyses on vertical media and news sources. After three months, the client reported domestic inquiries increased by about 35%, and they also received several unexpected inquiries from overseas buyers.
This case shows that nationwide promotion is not about throwing money at traffic. It is about combining website building, GEO content optimization, and multi-channel advertising so a company presents a consistent and credible image across platforms. When a potential customer finds you on Baidu, sees you on Douyin, and hears about you from an AI assistant — and the information is consistent — trust is built.
What 云轩网络科技 Tech Can Help You Deal With
To summarize, the current industry changes affecting customer acquisition are concentrated in three areas. Traffic sources are expanding from search engines to AI conversations and short videos. User decisions are shifting from ads to content and word-of-mouth. Inquiry response is moving from human staff to AI agents. Each of these changes corresponds to a specific service capability. What 云轩网络科技 Tech does is integrate website building, SEO, GEO, Baidu PPC, feed ads, AI agent setup, and brand promotion into one complete customer acquisition solution, so companies do not have to patch together multiple vendors themselves.
We have served engineering companies in Zhanjiang, manufacturing factories in the Pearl River Delta, and trading firms in the Yangtze River Delta. No matter where the client is located, or whether their market is national or local, the logic of acquiring customers is the same: use the right content, on the right channels, to reach the right people, and then use tools to capture every inquiry. 云轩网络科技 Tech’s role is to help companies execute this logic, using 20 years of accumulated digital service experience to reduce trial-and-error costs.
If you are struggling with customer acquisition, start with a quick self-diagnosis. Can your website be accurately recommended in AI search? Can your landing pages capture the traffic you pay for? Are your night-time inquiries being answered? Once you have clear answers to these three questions, you will know what to do next.